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Overview of Network Marketing Business Journal

There’s a phenomenon taking place on the worldwide business scene that is being noticed and commented upon favorably by Wall Street ... Corporate America … futurists and savvy business columnists throughout the world. It’s the rapid and far-reaching growth of multilevel marketing, also known as network marketing.

Using this amazing approach to marketing, many network marketing companies of late have come out of nowhere to challenge such industry giants as AT&T, MCI and Sprint in telecommunications; Merck, Shering Plough and Bristol Myers Squibb in pharmaceuticals and health care consumables; and Revlon, Maybelline and Max Factor in cosmetics.

You’ll also find network marketing companies selling jewelry, travel, satellite TV and a host of other reputable and often cutting-edge products and services. (Note: Many new and innovative products first gained the light of day through NETWORK MARKETING — and when Corporate America realized their promise, it adopted those products as its own.)

Perhaps the single greatest challenge facing all network marketing companies is to solve the riddle, “Where can we find qualified distributors for our product lines?” That’s where Network Marketing Business Journal excels. With a monthly targeted circulation up to 200,000 and the respect that only a decades-old, industry-leading journal can command, we’re the first choice of companies — new and old — that are seeking help to find qualified distributors.

And we’re the first place seasoned, novice and wannabe distributors come looking for new or additional opportunities. We also serve as the marketplace that network marketing companies always visit when seeking professional services. These can include, but are not limited to: legal services; advertising; marketing and public relations assistance; computer hardware and software; telecommunication services; and financial services. In short, the list is endless.

A look at our many departments

Company of the Month: This regular feature highlights a highly successful network marketing company each month. Products, management, compensation plan, philosophy and sales objectives are covered in depth. Companies choosing this publicity route often do so to: a) secure new distributors, b) instill pride in their current distributors, c) secure new customers, d) open an avenue to securing reprints which can aid distributors in telling the company’s story, e) create a professional, national image for the featured company, and f) help the company secure a national marketing position. (Note: Reprints are also available for the New Kid on the Block, Product of the Month and Manufacturer/Service/Support Company of the Month).

New Kid on the Block: There’s always a new company coming along in network marketing that has an intriguing story to tell. Readers want to know what’s new in network marketing and this is one of the ways Network Marketing Business Journal responds to that keen interest.

Product of the Month: Some of the very best consumers of network marketing products are the very network marketing distributors who are devoted Network Marketing Business Journal readers. For advertisers, this column represents excellent exposure for any new, innovative product they may be offering.

Manufacturer/Service/Support Company of the Month: This feature introduces, on a timely basis, some of the top suppliers to the network marketing industry. Busy readers are spared the effort of finding organizations which may serve their critical needs in a swift, efficient and cost-effective manner.

Spotlight On: Here’s a feature that brings the human touch to our business. It covers an individual or a small team that is making a mark in network marketing. It enjoys impressive readership because the article often includes tips on recruiting, advertising, and other business topics that can be of use to anyone who is pursuing a network marketing career.

Industry News and Updates: An entire page each month is devoted to providing editorial coverage of new company developments, news events, edited news releases, legal developments and industry events. Naturally, Network Marketing Business Journal reserves the right to edit and/or reject any news release if we feel it is inappropriate for our audience, isn’t really news or misses our deadline.

Publisher's Perspective: Publisher Keith Laggos, Ph.D., an unrelenting supporter of the network marketing industry and a man ahead of his time, is willing to take anyone to task who misrepresents or unfairly treats anyone in the network marketing industry, in this always interesting, always lively column. And when he isn’t busy going after misinformed detractors of the network marketing industry, he settles back into his professorial role (he’s a former college professor) and provides what many consider to be the most insightful, educational columns in the network marketing industry. An industry educator, he has also written and published two college textbook for the industry, Direct Sales – An Overview, and How to... Recruit & Sell in an over-commercialized society. He has also published a fictional book, Higher Than The Highest Mountain.

Feature Articles & Stories: The Network Marketing Business Journal’s editorial team for two decades has been providing interesting and useful feature articles and columns by experts in network marketing, traditional marketing, human resources, investments, taxes, financial matters, training, motivation, advertising, public relations, technology, the Internet, legal matters and too many other fields to mention.

Many highly successful network marketing companies owe a debt of gratitude to Network Marketing Business Journal’s management team for helping them distinguish themselves from competitors while simultaneously building their image, enhancing their marketing position, developing name recognition and expanding their downlines as Network Marketing Business Journal educates and informs.

Were you to step back in time and select at random any issue published by our editorial team dating back five years or more, you could see for yourself the key role we have played in introducing numerous fledgling network marketing firms to our industry. Those with astute management saw the wisdom of continuing their advertising programs with us. Putting modesty aside for a moment, we happily proclaim they have grown into network marketing giants. Yes, their faith in advertising with us has paid off big. If your firm isn’t already advertising with us, perhaps now is the time to do so.