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Don't Waste Your Advertising DollarsA direct mailing can cost 40¢, 50¢ or more per piece. Studies show that up to half of all direct mailing pieces won't even get opened. You may be wasting 90% or more of your advertising dollars by advertising in publications not specifically targeted to your market. Television and radio advertising are expensive and the response can greatly fluctuate according to the time of day, audience, programming, competing products and even such uncontrollable factors as weather.
Spend Your Advertising Dollars WiselyNetwork Marketing Business Journal is highly targeted to the network marketing and direct sales industries. If you are trying to build a downline sales force or if you have a product or service that distributors or companies want, then you should be advertising in Network Marketing Business Journal.
Listen to what advertisers say...We have been advertising in your newspaper for over six years now and the response has been fantastic. We have received hundreds of calls and letters since the beginning of this year due to our advertisement in Network Marketing Business Journal. Some of the inquiries have been from Multimillion Dollar Corporations, coming as far away as Europe and Australia. Some of the calls have been from individuals wanting more information regarding business opportunities. There is no question as to whether advertising in Network Marketing Business Journal has contributed to the success of our company. The newspaper is well read, and even quoted with regard to MLM trends and legalities. Many thanks for keeping Network Marketing Business Journal in the hands of the people that matter. Ron Perl I have had my MLM clients run ads in all types of publications U.S.A. Today, MLM publications and others, but none have produced better results than Network Marketing Business Journal. One of my clients, Network 2000, ran ads in several publications and received more response than all others combined at 1/20 the cost! My advice to my clients is to not waste their time and money advertising any where else. Network Marketing Business Journal gets the results they need." Clifton Jolly, President Having advertised with Network Marketing Business Journal since November '88, I am very pleased with your company's service. Our money has been well spent with your publication. The response we have received on our MHD Fuel Conditioner (and Km product in the past) has been tremendous! We recommend that others interested in developing a professional organization of MLMers (downline), use your publication as a vehicle to target the MLM market. Once again, Bo, thank you and Keith for all you have done. We appreciate who you are and look forward to advertising in the future. Allen Baytes
Circulation and ReadershipNetwork Marketing Business Journal is mailed to a guaranteed minimum of 10,000 highly responsive entrepreneurs EACH REGION each month. The more regions, the higher the circulation. Network Marketing Business Journal is NOT co-published; all copies are mailed as promised to our distributor base and to a different, highly targeted quality names list each month. Guaranteed! Note: 10,000 per region is the guaranteed minimum directly mailed. When annual subscribers, bulk purchases by featured companies and distributors, copies for newsstands, libraries and expos are included, the actual circulation is often 50% higher than the guaranteed minimum. Don't be confused between circulation and readership. Many publications quote readership. To determine readership, multiply the actual circulation by four. Readership is based on the idea that on aver age four people read the same copy. Network Marketing Business Journal is shared, read and collected by many.
RegionsNetwork Marketing Business Journal is an international newspaper. The U.S. is divided by zip code into regions. Information on regions by zip code can be found in a current issue of the newspaper or by calling the office during business hours. Occasionally, regions are changed when deemed necessary. Advertisers may designate single, multiple or all regions to target their coverage. Unless otherwise specified, single region purchases will default to the advertiser's home region, so that he receives a copy of the newspaper which contains his ad. Note: Advertisers who designate a region(s) not including their home region will still receive their home region newspaper. A copy of the purchased region(s) can be obtained by sending payment for the appropriate number of copies desired.
Readership ProfileNetwork Marketing Business Journal is dedicated to servicing the needs of the network marketing/direct sales and mail order industries. Results from an informal survey reveal that our average reader is a male approximately 42 years of age with an above-national-average income who considers himself to be both a professional and an entrepreneur. The readership of Network Marketing Business Journal consists almost entirely of businesses in network marketing and direct sales roles. These businesses retail their services and products directly by building sales organizations throughout the U.S. and the world. Because our newspaper goes to sales organizations, the readership per issue is probably higher than any other publication. The businesses also need support products and services, including office supplies, office equipment, travel and transportation. There are approximately 12 million distributors in network marketing and direct sales in the U.S. alone. Plus, millions in the United Kingdom, New Zealand, Australia, Malaysia and Canada, who we also service.
Advertiser ProfileOur advertisers primarily fit
into one of the following categories. Profile two: Any person or company offering support products or services to the business entrepreneur or company should be advertising in Network Marketing Business Journal. Professional services, educational materials, manufacturers and other suppliers have found Network Marketing Business Journal to be the right place to advertise. Profile three: Companies that have products and services needed by small businesses or by individuals for personal use, i.e. automobiles, travel, hotel, financial services, etc. As the industry newspaper, Network Marketing Business Journal services 12 million direct sales and network marketing distributors in the U.S.and more worldwide. Although many Fortune 500 companies now participate in network marketing and direct sales, these industries consist of millions of small business entrepreneurs. In the U.S., 85% of all employment is done by small business. Network Marketing Business Journal is the publication reaching the small business entrepreneurs, the largest market of the majority of U.S. businesses. That is where your advertising should be focused.
General InformationNetwork Marketing Business Journal 1632 East Cass St. The newspaper is set in a six column format. Each column measures 1 5/8" across and extends 16" in depth. Each page is 96 column inches. Advertising is priced by the column inch per region. Advertisers select the column inch size to suit their needs and budgets.
ArticlesArticles in Network Marketing Business Journal are so informative the newspaper is often read from cover to cover. Shouldn't YOUR AD be in between? Ads have been known to pull for six months or more, because many readers keep the newspaper for future reference. Leads from Network Marketing Business Journal are highly qualified. Readers are already interested in your type of opportunity and many have sales organizations already established. Your business needs to advertise. If you want to reach the network marketing and direct sales industries, then Network Marketing Business Journal is the best place to advertise. Mail your ad copy and payment by the first of the month for insertion in the next issue. |
