// Publisher's Perspective
Industry trendsPUBLISHERS PERSPECTIVE: January 2010
By Dr. Keith B. Laggos
As the founder and publisher of Network Marketing Business Journal (NMBJ); the direct sales and network marketing industry trade publication for a quarter century, I can observe what transpires in the direct sales and network marketing industry. I have noticed the following few trends developing in the industry.
1. [...]
// By Line
“No” means “maybe” and other secrets to successBy Jack Perry
You didn’t make the ball team. You didn’t get accepted to your favorite college. You didn’t qualify for the home loan. These things do happen. Rejection is a fact of life. Successful people, however, know they need to embrace rejection instead of shy away from it.
The wealthiest and most successful people in society [...]
// Executive's Corner
Executive’s Corner – Face it. Social media is here to stayBy Katrina Turner • Waiora Global
Social media is the way of the future, and while many participants are “jumping the shark” by trying to sell via social media (I’ll get into that later), the naysayers still have some catching up to do. For the objectors, the debate over its value continues, but in the meantime, [...]
// Legal
Inevitable saturation is a myth: A little known but powerful precedent for our industryIt is surprising how often an MLM attorney is confronted by a well-meaning regulatory agency alleging that a certain multi-level client is in violation of their “pyramid scheme” statutes. The complaint: The marketing plans will inevitably lead (by some abstract or theoretical formula) to a total saturation of the given geographical area resulting in every [...]
// Spotlight On ...
Our Spotlight On … Brad and Marcia HagerLegends creating leaders …
Brad and Marcia Hager are icons and top producers in the network marketing industry. In just the two-and-a-half months since joining Zrii, they have achieved the 10-Star level. The couple was presented a $100,000 Achievement Bonus check from Zrii’s owner and founder Bill Farley at the company’s Rising Star Academy in Anaheim, [...]
// Party Plan
You don’t say! The right words make for strong presentationsBy Bob Schultz
Constant yakking and hard-sell tactics don’t create the positive buying emotions you want from your prospects, but the right vocabulary can.
Vocabulary is one of the great foundations to a natural, flowing presentation. The size and power of your vocabulary influences your ability to persuade. Surprisingly, research shows that the average person stops expanding [...]
// MLM News
MLMIA planning 25th anniversary celebrationThe Multi-Level Marketing International Association (MLMIA) is already beginning to celebrate its 25th anniversary. The recently renovated, Radisson Hotel, across from the airport, in Orange County, Calif., will be the venue for the “Celebrating with the Best of the Best” Conference, starting on April 22 with many surprises beginning that evening and going through April [...]
// MLM News
The Center for Women’s Business Research releases statsThe Center for Women’s Business Research has released statistics in honor of Women in Small Business Month, which is October. Here is the figures the Center released Aug. 17: There are 10.1 million firms that are 50 percent or more owned by women. These businesses are employing 13 million people. They generated $1.9 trillion in [...]
// MLM News
FTC issues final guidelines on disclaimers, blog reviewsAll direct sales, network marketing and multi-level marketing (MLM) companies need to pay attention to the Federal Trade Commission’s issuance of final guidelines regarding disclaimers in advertising and blogging claims. The new guidelines are the first revisions the Commission has issued in nearly 30 years and the first ever to address bloggers and others engaged [...]
