|
THE
MOST COMPREHENSIVE BOOK
ON
DIRECT SALES, MLM & NETWORK MARKETING EVER!
LEARN:
- THE BENEFITS OF DIRECT SALES
- HOW DIRECT SALES COMPARES TO OTHER DISTRIBUTION
CHANNELS
- INDUSTRY TERMS
- ADVANTAGES OF DIRECT SALES
- THE IMPORTANT ROLE PRODUCT PLAYS
- THE HISTORY AND LEGAL ENVIRONMENT OF DIRECT SALES
- THE MARKETING METHODS USED IN DIRECT SALES;
* personal sales methods including
1-on-1, home meetings, party plans and opportunity
meetings
* telephone and mail solicitations
* mass media, print and electronic
* direct sales and technology
- THE IMPORTANCE & METHODS OF CUSTOMER SERVICE
& FOLLOW-UP
- HOW COMPENSATION PLANS WORK, THEIR ADVANTAGES
& DISADVANTAGES
* traditional direct sales plans
* uni-level and matrix
* stairstep/breakaway
* Binary and hybirds
- PRODUCT DISTRIBUTION ISSUES
- CURRENT ISSUES AFFECTING COMPANIES AND REPRESENTATIVES
- ABOUT INDUSTRY ASSOCIATIONS
- ABOUT INTERNATIONAL EXPANSION
- ABOUT CURRENT AND FUTURE TRENDS
This is the First Comprehensive
College Textbook on the Direct Sales Industry and
is the book colleges are using now!
RETAIL PRICE IS $119.95
PLUS $7.95 s&h
ORDER YOUR COPY NOW
pay only $79.95 plus $7.95 s&h!
CALL 1.800.59MONEY and get a FREE subscription to
Network Marketing Business Journal with order
(subscription offer only valid with a U.S. address) |
Table of Contents